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Archive for the ‘search engine marketing’ Category

Outrageous SEO idea, and a suggestion

Wednesday, February 22nd, 2012


weboptimiser.co.uk When you think about all the sophistication and complication of SEO, why would you do it yourself? Here David White, one of the true Founders of the SEO industry BG (Before Google) talks though some of his experiences and brings us right up to the minute with his inclusions and revelations of how search engine marketing really works for businesses – with some useful formulas that business owners and managers should consider before investing huge efforts in learning SEO… Visit Weboptimiser at http forcustom Search and Social Media services. Established originally in 1996 Weboptimiser has always pioneered Search with Social Media. If you would like to get the latest on how to combine Search and Social Media and get a 40% lead for your next product launch, get in touch here on YouTube or call us here in the UK on 0800 614421 or from outside the UK dial your international call code +44 207 953 8304, we would love to discuss how we can help you and talk you through a number of our best and most recent case studies.

Google Instant Preview

Monday, February 20th, 2012


A tour of Google Instant Preview by the e-Strategy Internet Marketing Blog: e-StrategyBlog.com David Erickson takes a short tour of Google’s new image preview feature, called Google Instant Preview. Overnight, the feature makes the visual appeal of websites a crucial component of conversion for any search engine optimization efforts. Follow David on Twitter at http

Yum Yum! Does Paid Search Cannibalize Organic Search?

Sunday, February 19th, 2012


As marketers look for new ways to cut costs and increase their ROI, they are also rethinking the true value of SEO and PPC. Many marketers are asking the question: “Why pay for clicks when I have a top Organic position and get these clicks for free?” while others are wondering: “If my PPC campaign is doing well, why should I do SEO?” The question you should be asking is “How do PPC and SEO work together?” As you may have guessed, PPC does take some clicks that otherwise would have gone to SEO, a process known as cannibalization. Despite this phenomenon, PPC and SEO yield many benefits when used together. IMPAQT recently used our analytics capabilities to determine the exact benefit of using PPC and SEO. Chrissy Lynn, Search Account Manager, and Jessica Clark, Senior Decision Support Analyst, discuss our analytical approach to help a retail client use PPC and SEO together to show that PPC drove incremental orders and additional revenue over and above SEO orders.

Promotion in website.

Saturday, February 18th, 2012


andemarketing.com provides local website promotion services for organizations of all types. Our web site promotion approach caters to both ecommerce and lead generation needs. We specialize in local geographic targeting SEO, but our clients also include websites needing national and international promotion.

Ben Kirshner

Thursday, February 16th, 2012


Ben Kirshner, Founder, CoffeeforLess.com, on search engine marketing.

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