Realtors and other real estate professionals are a specific group that can hugely benefit from steady search engine traffic. This is usually due to high “consumer intent”; most people searching for a real estate service are ready to buy or act right then and there. Also, real estate services generally come with a high price tag with Realtor commissions being very sizable. In some cases, just one closed sale could pay for an entire year’s worth of SEO and PPC management for a Realtor. (more…)
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Realtor and Real Estate SEO Services
Tuesday, February 16th, 2010Landing Pages – The Art of Converting Visitors Into Customers
Sunday, January 3rd, 2010Landing pages are typically pages that are somewhat “detached” from your main site. By this, I mean that you cannot easily reach one of these pages from your homepage or any other page of your site. This is because the purpose of a landing page is to “land” prospects on a very specific page of your site. This technique is usually implemented when using Pay Per Click advertising to help convert visitors by displaying content that is directly relevant to what they were searching for. Landing pages can also be used in organic SEO campaigns when you are targeting a specific keyword phrase on a specific page. (more…)
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