In rare instances you can find where companies have done so well with their internet marketing that you get what is known as the “Google Search Trinity”. Below I’ve included a sample image of what this looks like for the search term “Austin document shredding”.

As you can see, austinshred.com appears on page in three prominent areas. In the local maps search results, as the #1 organic search result, and again along the right as a paid ad. The only way this company could improve is if they reached the #1 position in the local results. And even though there are technically two companies above austinshred.com via the local map results, chances are Austin shred will still receive more clicks.

The reason behind this is simple. Radio ads and billboards work so well because they are repetitive. You hear the same jingle on the radio and you drive past the same billboard on your way home from work every day. They get stuck in your head, even if you have no immediate need for what they are promoting. Our minds take a notice to this repetitiveness whether we like it or not.

In the case of a Google search the user, whether consciously or subconsciously, will see the same company promoted three times. This automatically makes you appear more relevant and thus more promising to the searcher. It also gives you two chances to deliver your promotional message, once in your page description and again in your Adwords text.

Achieving this type of “Google Triple Threat” is very possible if employing local search optimization, adwords PPC management, and organic SEO all at the same time. These are all services that Moxie is prepared to implement in a custom internet marketing proposal.

So give us a call and let us make you the next Google Triple Threat!