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Archive for February, 2010

Are Blog and Forum Comments Still Important?

Saturday, February 27th, 2010

A few years ago, spamming blogs and forums with links in an effort to increase your number of inbound links and gain search rankings was all the rage among unscrupulous, black hat link builders. As more and more blog owners and forum moderators became inundated with junk postings, something had to be done. Enter the NO FOLLOW tag. (more…)

The Google Search Result Triple Threat

Tuesday, February 23rd, 2010

In rare instances you can find where companies have done so well with their internet marketing that you get what is known as the “Google Search Trinity”. Below I’ve included a sample image of what this looks like for the search term “Austin document shredding”. (more…)

Understanding the Role of Search Engines

Saturday, February 20th, 2010

Have you ever thought of trying to rank your website in the search engines as climbing a mountain, constantly trying to reach the top? I know I have, but this would be an inaccurate depiction. Instead, think of the search engines more as an ever-growing tree, branching off into other markets but always needing a well establish root system to hold it in place. This root system is RELEVANCE. (more…)

Realtor and Real Estate SEO Services

Tuesday, February 16th, 2010

Realtors and other real estate professionals are a specific group that can hugely benefit from steady search engine traffic. This is usually due to high “consumer intent”; most people searching for a real estate service are ready to buy or act right then and there. Also, real estate services generally come with a high price tag with Realtor commissions being very sizable. In some cases, just one closed sale could pay for an entire year’s worth of SEO and PPC management for a Realtor. (more…)

Do You Know How Much Each Visitor to Your Site is Worth?

Thursday, February 11th, 2010

Do you know how much each unique visitor to your website is worth? If not you are missing out on a very important website metric. VPV, or Value per Visitor, is one of the most important metrics to know about an existing site. It helps us to set budgets and manage ad spends to ensure maximum return on investment. (more…)

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