As an internet marketing company we have privy to numerous keyword researching softwares and tools. These allow us to really analyze target markets and better understand how users search for information, products and services. Despite this fact, no amount of research can predict exactly what to expect in a “real world” trial. This is due in part to the fact that the data collected by these programs is provided by the search engines themselves and is not 100% accurate. (more…)
Archive for January, 2010
Using AdWords to Further Analyze Your Keyword Research
Friday, January 22nd, 2010The Difference Between a Local Austin SEO Company and National Companies
Sunday, January 10th, 2010If you’ve owned your small business for more than a year, and you have a website, chances are you’ve been contacted by one of the many “National SEO” companies. They usually call and start their pitch by saying they are looking to promote a business in your market and that they could rank you #1 in the search engines for “insert term here”. Before you consider their offerings, be aware of several important differences between these guys and local marketing companies. (more…)
Landing Pages – The Art of Converting Visitors Into Customers
Sunday, January 3rd, 2010Landing pages are typically pages that are somewhat “detached” from your main site. By this, I mean that you cannot easily reach one of these pages from your homepage or any other page of your site. This is because the purpose of a landing page is to “land” prospects on a very specific page of your site. This technique is usually implemented when using Pay Per Click advertising to help convert visitors by displaying content that is directly relevant to what they were searching for. Landing pages can also be used in organic SEO campaigns when you are targeting a specific keyword phrase on a specific page. (more…)
Step One – Know Where Your Market is And How Others Look for It
Saturday, January 2nd, 2010As a business owner you may feel that no one knows your market or your customers better than you and in most cases you would be right. After all, you’ve spent countless hours tailoring your product and service offerings to meet customers’ needs. You’ve tweaked your advertising to properly address your demographic. You’ve surveyed and polled past customers to get insight into how you could improve. But when it comes to internet marketing you need one more piece to complete this puzzle; actually, think of it as the table the puzzle is laying on. You MUST know how potential customers or clients are looking for you online. (more…)
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Providing Search Engine Optimization, Search Marketing and Web Marketing Services in Austin Texas. 
